While every business out there is creating some kind of content almost every day, not many are creating “viral” content. Most of them are not capable of creating content, which is interesting enough to command substantial shareability. And, unless your content is shared widely, it’s not serving its purpose.
Tracking down the factors that govern social sharing, experts found that there are multiple psychological triggers that are at play here:
A great topic
Marketers looking forward to bolstering their social media optimisation strategies should know that it all starts with a great topic. Content which doesn’t revolve around a great topic has fewer chances of being shared than something written on a trending topic. The most discerning social media optimisation company Bangalore will agree. Quite unfortunately enough, it has been seen that even something interesting written on a fairly less trendy topic loses steam when compared to something repetitive written on a trendy topic.
What are the Psychological Triggers affecting Social Media Marketing?
Social approval, communication and entertainment all take from there – from a great topic. One of the primary motives of sharing content is to secure positive feedback from readers. It’s the feedback thus garnered that further helps nurture human relationships through social communications. And, at the end of the day, if you think that there is window for some kind of entertainment (i.e. if you are not writing on a serious issue) then make sure you are not holding back.
UCLA psychologists revealed that people are actually driven by the urge to disseminate information. Content which triggers an emotional connect – commands substantial shareability as well.
Are you Structuring your Content Properly?
Your content, with all the aforementioned elements may still fall short if you are not structuring it in a smart fashion. It is important to break it down in a format which the internet audience can browse through quickly. The use of headers, bullet points and numbered lists can help your cause sufficiently in this regard.
Another smart way to bolster readability would be to prioritize your audience before you start writing. Think about why you are writing something and who you are writing it for! You can even conduct a market survey to gauge readability of content. Keep room for debates by activating comment section as well.